Bahrain: Takaful International refreshes brand identity
Source: Middle East Insurance Review | May 2026
Takaful International Company, a leading provider of Islamic insurance solutions in Bahrain and a member of the Gulf Insurance Group (GIG), has launched its refreshed brand identity. The company will now operate under its established legal name, Takaful International.
The strategic rebranding reflects the company’s commitment to strengthening its independent brand equity, while honouring a legacy that spans more than three decades, Takaful International said in a statement. The refreshed identity embodies Takaful International’s enduring values of fairness, transparency, and shared responsibility—principles that have consistently guided its approach to delivering Shariah-compliant protection solutions.
The new brand positioning is inspired by the company’s core belief that protection is a shared responsibility, rooted in the risk-sharing principles of takaful. It underscores a continued focus on community, trust, and mutual support, while aligning with the company’s forward-looking vision to enhance customer experience, expand its offerings, and deepen its market presence.
Takaful International, established in 1989, is the first Islamic insurance company in Bahrain. M