Brown family takes over Prudential Beneficial in Francophone Africa

By MEIR team | 28 Jul 2025

Mr Eddie Ford Brown, chairman and CEO of Belife Insurance Group

Africa Ivory Coast Property & Casualty Life & Health M&A

The Brown Family has announced the full acquisition of Prudential Plc's operations in Francophone Africa. These operations, previously a joint venture between Prudential and the the pan-African group Beneficial, now operate under the new identity: Belife Insurance.

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