AXA has announced the establishment of a new regional entity named AXA Afrique Atlantique, where the company looks to group the markets of Cameroon, Gabon, Ivory Coast, Morocco and Senegal under a single organisational structure.
According to a report by the news platform Morocco World News, Casablanca serves as the regional venture’s hub, and it hosts the entity’s operational leadership and executive committee.
The Atlantic African branch was officially launched in late 2025 and concentrated initially on internal structuring, rather than commercial expansion, the article noted. To that end, the branch built a governance and control framework, and established dedicated compliance, internal control, risk management as well as security teams.
According to AXA Afrique Atlantique CEO Gilles Fromageot, the next phase of AXA’s development is a shift towards data and AI, implemented across pricing, risk analysis, claims management and customer relations.
He also said that by 2030, AXA Afrique Atlantique aims to become the reference insurer in the Atlantic Africa zone.