The National Health Insurance Company - Daman, a subsidiary of PureHealth, has started a nationwide initiative to enhance health insurance literacy and empower the public to make more informed choices about their healthcare coverage.
Launched during Abu Dhabi Global Health Week 2025, an event held last week, the educational initiative aims to simplify health insurance and deepen public understanding of how to navigate and optimise insurance coverage.
Daman CEO Khaled Ateeq Aldhaheri said, “Health insurance should be a source of confidence, and this campaign is designed to help people use their coverage more efficiently to lead healthier lives.”
As part of the campaign, Daman shares insightful content across all its channels, including its social media platforms, website and other external touchpoints targeting the wider community in the UAE. This includes easy-to-follow videos, visual guides, and expert insights that break down common health insurance questions. Complex information is turned into everyday language.
Over the past two years, Daman has launched over 300 initiatives aimed at supporting the health of more than 3m members and the broader UAE community.