Najm for Insurance Services Company (Najm) has launched a new telematics initiative to improve road safety in Saudi Arabia. The motor services company has already partnered with a number of insurance companies to adopt the new telematics system.
Najm works on the initiative with US-headquartered Cambridge Mobile Telematics (CMT), the world's largest telematics service provider, and Karachi-headquartered AiGeNiX, which offers AI-powered solutions for fleet management, shared mobility, and insurance telematics. Together, they offer information solutions, analyse and process advanced driving data, and provide actionable insights to reduce accidents and improve road safety.
Najm’s telematics initiative provides an advanced mechanism for measuring driving behaviour across the Kingdom. The technology can collect and analyse data and evaluate drivers’ risk levels compared to accepted standards. By installing a smart device in the vehicle, the system measures driving elements like speed, acceleration, braking, handling turns, and adhering to traffic regulations.
Mr Mohammed Y Al Shehri, CEO of Najm, said, “The initiative not only works to improve driving standards,, but also creates a qualitative shift in driving behaviour and insurance practices, which will enhance safety for all road users, enabling a safer and smarter driving environment across the country.”
Najm for Insurance Services is a Saudi unlisted joint stock company established in 2007 as the result of cooperation between the Saudi Central Bank (SAMA) and the General Department of Traffic to promote the vehicle insurance sector in Saudi Arabia. Najm, which started by providing accident reviews, damage assessments, and insurance claims, now offers a range of solutions and insurance services in 44 cities in Saudi Arabia.