The rules of engagement
    
        
            
            Source: Middle East Insurance Review | Jul 2020
         
     
    
    
    
    
    
    
    
    In light of changing customer preferences, regulations and technological advancements, insurers that are able to seize new opportunities quickly and deepen their understanding in how to engage and reach their customers through an effective distribution strategy will achieve a competitive advantage in the marketplace.
 
 
    
    
    
    
    
	
        
		
        
            
                
				
					
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