Marsh McLennan, the world’s largest insurance broker, has announced that it will change its brand to Marsh effective January 2026. The new Marsh brand includes a new corporate logo.
In addition, Marsh McLennan has created a new unit, Business and Client Services (BCS), to accelerate innovation and centralise investments in operational excellence, data, AI and analytics.
The new Marsh brand
The new Marsh brand will represent the company’s market-leading, specialised capabilities across risk, reinsurance and capital, people and investments, and management consulting, and reflects the company’s continued evolution to become increasingly impactful for its clients.
“Today, Marsh stands for excellence in risk advising and insurance broking. The new Marsh brand will also symbolize everything our company has to offer: a distinct combination of capabilities in professional services, scale and specialization for clients, enabled by cutting-edge AI and analytics,” said Mr John Doyle, president and CEO of Marsh McLennan.
Four businesses
The company’s four businesses will adopt the Marsh brand beginning in 2027, following a transition period.
After the transition period, Marsh and Mercer will each go to market under the new Marsh brand. Guy Carpenter will be Marsh Re. Oliver Wyman will go to market as Oliver Wyman, a Marsh business, while the operating unit Oliver Wyman Group will become Marsh Management Consulting.
Business and Client Services
BCS brings together the firm’s technology, data and operations teams, led by Mr Paul Beswick, Marsh McLennan’s chief information and operations officer.
Through BCS, the company will create a data and technology ecosystem that harnesses AI and other technologies to enhance client outcomes across its businesses while delivering operational excellence and efficiency.
“The rapid development of AI, and the insights it can derive from our data, will help unlock new opportunities for our clients and colleagues,” said Mr Beswick. “By harnessing this powerful tool to simplify operations and elevate service quality, we will drive innovation and deliver efficiencies to reinvest in client value and growth.” M