UAE: OIC partners with Landmark Group for its retail loyalty programme
Source: Middle East Insurance Review | Apr 2019
Shukran, Landmark Group’s retail loyalty programme with over 10m active members in the Middle East, has partnered with Oman Insurance Company (OIC) to provide unique insurance benefits to its members and a chance to earn Shukran points on select insurance transactions with OIC.
The partnership offers two-fold benefits for both Shukran members and OIC customers. All Shukran members shopping at the various Landmark retail outlets will be entitled to exclusive insurance offers from OIC, including motor, personal accident, life, home and travel.
Similarly, OIC’s customers can enjoy offers from the Landmark Group and earn up to 10% back as Shukran points upon purchase of certain insurance policies like motor, personal accident, life, home and travel.
OIC CEO Jean-Louis Laurent Josi said, “Oman Insurance has been in the UAE for over 40 years, and we provide complete care when it comes to insurance. Delivery of customer-focused service through high-quality products and tailor-made offers based on strategic partnerships are fundamentals of our business. Through our partnership with the Landmark Group’s Shukran Loyalty programme, we are positive that both brands can connect to potential new customers as well as serve the loyal customer base with added advantages.”
Mr Rahul Jagtiani, group director, digital, Landmark Group said, “We are always looking at ways to better our retail offerings to our loyal customers. Strategic partnerships like these ensure that Shukran can extend additional value to our large customer base, beyond the realm of our offerings. We’re committed to providing them with the best services and our partnership with Oman Insurance is a reflection of this commitment.” M