View from India - GenAI shapes how India's insurance agents sell and serve

Source: Middle East Insurance Review | Jun 2025

Indian insurance agents operate in an offline-first, paper-heavy ecosystem. GenAI is now transforming from a backend engine to a frontline ally — empowering agents with insights, clarity and speed across India’s complex insurance landscape. InsurTech Artivatic Data Labs’ Layak Singh tells Middle East Insurance Review how it is happening.

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